Brandt: Global brands offer value
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower
Apple Super-Brand Mooted
After a lifetime of growing and promoting a multitude of apple varieties, US nurseryman Lynnell Brandt believes it is time to create an apple super-brand. Read the full article in the April 2020 issue of The Orchardist
Cosmic Crisp® Earns ‘Prevention Magazine’ 2020 Healthy Food Award
YAKIMA, Wash: The Cosmic Crisp apple is officially starry-eyed after earning the top spot in Prevention Magazine's 2020 Healthy Food Awards for Produce-and being featured on the cover of the March issue. Fun fact: this is the first apple to ever grace the cover of the...
New apple varieties: red inside and out
Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article
Alliance formed to strengthen the global reach of the Pink Lady® brand
Pink Lady® America and APAL (Apple and Pear Australia) announced the formation of an exciting new partnership in early December, with the goal of improving the availability of Pink Lady® apples in the export markets. View the article on FRESH PLAZA
What does it take to get a new apple variety to market? A lot. And Cosmic Crisp® shows it.
Though Cosmic Crisp has been in development for over 20 years, growers are adjusting to growing this apple in their orchards and taking extra steps to protect their investment. Northwest Public Broadcasting Interviews Cosmic Crisp® Growers
Chicago Tribune predicts Cosmic Crisp® will shake things up December 1st
AP reporters venture into apple orchards in the Yakima Valley during the 2019 harvest to see for themselves what the Cosmic Crisp® is all about. The article in the Chicago Tribune can be found here: Cosmic Crisp® Apple Debut
Cosmic Crisp® Announces Brand Ambassadors
Cosmic Crisp® Apples have a group of supporters including an astronaut, a chef, a teacher, a blogger, and a produce industry spokeswoman who will help build engagement and brand awareness. Read the full article in The Packer
Cosmic Crisp® receives featured article in California Sunday Magazine
The Cosmic Crisp® has been featured in the popular California Sunday Magazine, with a distribution of roughly 300,000 readers of the San Francisco Chronicle and the Los Angeles Times. The July 2019 issue goes into detail, covering the history and importance of the...
MCT’s ‘Johnny Appleseed’ is an a-peel-ing production
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp® apple, a new variety engineered at Washington State...
