They’re here! “Platty Moon” Nectarines reach the US.
Brandt’s Fruit Trees has begun to offer “Platty Moon” flat nectarines in the United States which are part of a full series of flat peaches and nectarines developed in France and licensed by INRAE. Click here to read the announcement in “Growing Produce” part of the Meister Media family.
Cosmic Crisp – The largest commercialization of an apple variety
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the US market in 2019. To read more about Cosmic Crisp® and other varieties we manage, read the article in Fresh Plaza
March 1 is Launch Day for Cosmic Crisp(R) in EU Market
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal
Good response to Cosmic Crisp(R) Trials in EU
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine
Cosmic cousin still growing
Good Fruit Grower magazine’s Ross Courtney shares the latest figures and projections for Washington State University’s first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and Brian’s Nursery and Kevin Brandt of PVM indicate slower but steady growth of the cultivar.
Read the article on the Good Fruit Grower site.
Variety balance seen as key to apple category management
The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to Apple category management with marketing professionals from around the Washington State Apple Industry.
See the full article on PMG a product of The Packer
Cosmic Crisp®, WA 2 and what’s next
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program’s first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020 edition of the Washington State Magazine.
Good Housekeeping Healthy Snack Awards 2020
Each year, the GH Nutrition Lab’s registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the “Fabulously Fruity” category. See who else made the prestigious list.
Read the full article on the Good Housekeeping digital magazine
Brandt’s Fruit Trees to commercialize Story® apple in U.S.
French apple breeder and world-renowned research facility INRAE and its marketing partner, NOVADI have licensed Brandt’s Fruit Trees to commercialize and propagate one of their newest apple releases. The Inored cv. marketed under the tradename Story®, will be available for planting in the United States in the spring of 2022.
Read the article published in the July 8 2020 e-edition of The Produce News
“Promising Results” for Cornell University varieties in Southern Hemisphere
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees.
Read the article in the June 3, 2020 e-edition of Fresh Plaza
