Cosmic Crisp – The largest commercialization of an apple variety
Proprietary Variety Management is an intellectual property management company that uses a consumer-centric approach to introduce and market new fruit varieties to the world. Our largest project is the commercial launch of the Cosmic Crisp® which was introduced in the...
March 1 is Launch Day for Cosmic Crisp(R) in EU Market
After completing successful commercial trials in 2021, VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, officially launched the apple in the European market on March 1, 2022. Read more online in The Fresh Fruit Portal...
Good response to Cosmic Crisp(R) Trials in EU
VIP and VOG consortium, the exclusive licensee for Cosmic Crisp(R) brand apples in Europe, introduced the apple at the 2021 Apple Summit to an overwhelmingly positive response. Read more at Eurofruit Magazine
Cosmic cousin still growing
Good Fruit Grower magazine's Ross Courtney shares the latest figures and projections for Washington State University's first apple release, WA 2, marketed by Proprietary Variety Management as Sunrise Magic®. Interviews with Bennett Mayo of Mike and Brian's Nursery...
Variety balance seen as key to apple category management
The Produce Market Guide News discusses the introduction of Cosmic Crisp® and keys to Apple category management with marketing professionals from around the Washington State Apple Industry. See the full article on PMG a product of The Packer
Cosmic Crisp®, WA 2 and what’s next
Dr. Kate Evans and Kathryn Grandy comment on the WSU Pome Breeding Program's first apple to reach the commercial market, Sunrise Magic® WA 2 cv. Initially released in 2011, the apple is starting to gain some traction. Read the full article in the Winter 2020...
Good Housekeeping Healthy Snack Awards 2020
Each year, the GH Nutrition Lab's registered dietician evaluates hundreds of snacks to help consumers shop smarter and make nutritious choices the whole family can enjoy. Cosmic Crisp® proudly earns a 2020 Healthy Snack award in the "Fabulously Fruity" category. See...
Brandt’s Fruit Trees to commercialize Story® apple in U.S.
French apple breeder and world-renowned research facility INRAE and its marketing partner, NOVADI have licensed Brandt's Fruit Trees to commercialize and propagate one of their newest apple releases. The Inored cv. marketed under the tradename Story®, will be...
“Promising Results” for Cornell University varieties in Southern Hemisphere
2020 marked the first harvest for Cornell University selections SnapDragon® and RubyFrost® in test orchards located in the Southern Hemisphere. John Morton of New Zealand Fruit Tree Company likes what he sees. Read the article in the June 3, 2020 e-edition of Fresh...
Brandt: Global brands offer value
The enduring success of Pink Lady® shows why critical mass matters for fruit branding. Read the article in the June 1, 2020 issue of the Good Fruit Grower
