Hertha is a Web-based platform that was created specifically to streamline the development and management of proprietary plant varieties worldwide. With Hertha, you can track intellectual property through the entire process up to the point of commercialization.

• Manage an unlimited number of varieties, with detailed information, images, and file attachments all available in one place.
• The status of each variety can be tracked in any number of custom domains that you define, whether individual countries or groups of countries.
• Keep track of first sale and drop dead dates and manage the process of patent, PVR, and trademark registrations and renewals.
• Automatically receive notifications in advance of critical filing and renewal deadlines.
• Manage complicated, multi-level licensing arrangements all in one place with the ability to view the signed contracts at any time.
• Oversee test sites, evaluations, and shipments worldwide, all in one spot.
• Plant material is traceable back to the original GPS coordinates.
• Manage all of the contacts related to your varieties as well as documents and file uploads.
• Flexible, customizable reports offer powerful search filters and data export.
• Includes a library of training videos that show you how to use each feature step-by-step.
• Web-based so it is accessible from anywhere using a browser.
• Robust user permissions model that lets you control access to your information.
• Supports multiple languages.

Implementing Hertha will help you oversee your intellectual property and provide you with the tools you need to manage the global development of your varieties.

Hertha is owned and managed by Associated International Group of Nurseries.

For more information, please contact Kevin Brandt at kevin@provarmanagement.com