Chelan Fresh featured apples including SugarBee, Koru, Rockit and three new red-flesh varieties at the Produce Marketing Association’s Fresh Summit Oct. 19-20.
Perhaps some of the most attention-grabbing items at the Chelan booth were red-flesh varieties Lucy Rose and Lucy Glo — the former with red skin and the latter with yellow skin.
“RubyFrost just hit the market January 1st and we are estimating a sell through late spring, early summer,” said Rena Montedoro of Crunch Time Apple Growers. “RubyFrost is the “winterfresh” apple. It is picked at the height of freshness in the fall and stored in controlled atmosphere. The apple develops its flavor in cold storage so it has the delicious taste of a freshly plucked apple right off the tree.”
“RubyFrost is available in a 12/2 Pouch, 5lb polybag, and of course bulk,” Montedoro explained. “We provide high graphic bins and POS materials as well. We have several online promotions coming up including our ‘Sweetheart of a Deal’ for February and our popular ‘Baker’s Little Helper’.
