In touch with tomorrow’s fruit.
Proprietary Variety Management (PVM) was founded with the purpose of helping each fruit variety reach its fullest market potential, benefiting everyone in the value chain, from breeders and growers, to retailers and consumers. Our mission is to lead the fruit industry into the future. We do this through a consumer-centric approach which brings the best trees and best fruit forward that customers want.
We understand the grower.
Featured Brands
Cosmic Crisp®
Pink Lady®
Sunrise Magic®
Lucy™
SnapDragon®
RubyFrost®
Reddy Robin®
Latest News
The perfect match: Cosmic Crisp(R) Apples and Pickleball Champ Tyson McGuffun
The sport of pickleball has surged in popularity since 2019, especially with Americans aged 55 and older. The Cosmic Crisp(R) apple, developed at Washington State University and proudly grown by the Washington State Apple Industry, found a perfect collaboration...
Apple Industry scientists investigate dynamic storage technology
Scientists at Cornell University and Washington State University's Tree Fruit Research and Extension Center are utilizing funds from a USDA grant to study the performance of dynamic controlled atmosphere storage and how it might improve handling practices for...
SnapDragon® NY1 cv wins outstanding cultivar award
The American Society for Horticultural Science has recently recognized the NY1 apple sold under the brand name, SnapDragon® with the Outstanding Cultivar Award. Congratulations to Cornell University's AgriTech department, Dr. Susan Brown, and Researcher Kevin Maloney,...
We want to hear from you about our featured brands.
Get In Touch
Our Location
1330 North 16th Avenue
Suite A
Yakima, WA 98902
Phone: 509-248-4352
Fax: 509-248-44211