Cosmic Crisp® Earns ‘Prevention Magazine’ 2020 Healthy Food Award
YAKIMA, Wash: The Cosmic Crisp apple is officially starry-eyed after earning the top spot in Prevention Magazine's 2020 Healthy Food Awards for Produce-and being featured on the cover of the March issue. Fun fact: this is the first apple to ever grace the cover of the...
New apple varieties: red inside and out
Dan Wheat of The Capital Press talks with Bill Howell, the breeder behind the red-fleshed Lucy™ series of apples. Visit The Capital Press to view the article A PDF version can be found here
Alliance formed to strengthen the global reach of the Pink Lady® brand
Pink Lady® America and APAL (Apple and Pear Australia) announced the formation of an exciting new partnership in early December, with the goal of improving the availability of Pink Lady® apples in the export markets. View the article on FRESH PLAZA The PDF version can...
What does it take to get a new apple variety to market? A lot. And Cosmic Crisp® shows it.
Though Cosmic Crisp has been in development for over 20 years, growers are adjusting to growing this apple in their own orchards and taking extra steps to protect their investment. Northwest Public Broadcasting Interviews Cosmic Crisp® Growers Click HERE to read the...
Chicago Tribune predicts Cosmic Crisp® will shake things up December 1st
AP reporters venture into apple orchards in the Yakima Valley during the 2019 harvest to see for themselves what the Cosmic Crisp® is all about. Cosmic Crisp® Apple Debut Click HERE to read the .pdf version of the story
Cosmic Crisp® Announces Brand Ambassadors
Cosmic Crisp® Apples have a group of supporters including an astronaut, a chef, a teacher, a blogger, and a produce industry spokeswoman who will help build engagement and brand awareness. Read the full article in The Packer
Cosmic Crisp® receives featured article in California Sunday Magazine
The Cosmic Crisp® has been featured in the popular California Sunday Magazine, with a distribution of roughly 300,000 readers of the San Francisco Chronicle and the Los Angeles Times. The July 2019 issue goes into detail, covering the history and importance of the...
MCT’s ‘Johnny Appleseed’ is an a-peel-ing production
“Johnny Appleseed” is the first MCT touring show to have a national sponsor, according to Foundations/Corporations Director Naomi Lichtenberg, and it’s a juicy one. A marketing agency promoting the Cosmic Crisp apple, a new variety engineered at Washington State...
A selection of the latest products and services for tree fruit and grape growers
An early maturing selection of Pink Lady (cultivar Cripps Pink) is available from Brandt’s Fruit Trees in Yakima, Washington. The selection matures up to three weeks earlier than the standard Pink Lady. Another distinction is that while standard Cripps Pink sometimes...
A new commercialization strategy aims to pull new varieties through the value chain, not push them.
Proprietary Variety Management, a new company helping to commercialize two new red-fleshed apple varieties developed by Bill Howell of Prosser, Washington, is using a different strategy from how varieties have been introduced in the past. The company’s general...
