The global presence of Cosmic Crisp® apples continues to grow through carefully planned commercial plantings and strategic marketing regions. With partnerships across continents, the brand is positioning itself as a worldwide leader in premium apple production.
Washington State apple growers maintain the exclusive North American growing and marketing rights to ship Cosmic Crisp® apples from North America to wherever Washington apples may be exported. Contributions to the Washington State Apple Industry have hit a new high. (Please see chart).
As the PVM team travels around the world to review Cosmic Crisp® plantings, their direct feedback indicates that flavors and quality have been superb and is supporting the brand promise.
Global brand growth helps protect the international intellectual property associated with the WA 38 cultivar, including the Cosmic Crisp® brand, while assisting in market development: thanks in part to the assistance of the Washington Apple Commission. For this reason, the Washington State Cosmic Crisp® packaging and the PLU displays the world-famous Washington Apple Logo whenever possible.
From Europe to Asia, Oceania to the Americas, and Africa to the Middle East, Cosmic Crisp® WA 38 cv. is laying the foundation for truly global availability to be on the shelf the maximum period of time. With diverse partnerships and a wide-reaching marketing footprint, the apple is well on its way to
becoming a Global Brand.
